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Reformation has launched its first rug collection in partnership with French rugmaker Les Éditions de Tapis. The nine limited-edition designs are made to order, hand-knotted by artisans in India and Nepal, and priced from $1,000.
Reformation has entered home design with its first rug collection, a partnership with French maker Les Éditions de Tapis that brings the fashion brand’s visual style into residential interiors. The nine designs are limited edition, made to order and available exclusively online, with prices starting at $1,000.
The collection was developed by Lauren Caris Cohan, Reformation’s chief creative officer, and Thomas Coccimiglio, founder of Les Éditions de Tapis. The brands say the designs grew out of a relationship that began in Reformation stores, where rugs by Coccimiglio had been used in retail interiors. Customers asked where they could buy them, prompting the companies to create a collection for homes.
The nine rugs combine references to Parisian interiors with what the report describes as a more relaxed Los Angeles sensibility. Designs include figurative motifs such as palm trees and swans, softly colored grounds and decorative borders inspired by antique textiles. Many leave open space around the illustrations rather than covering the entire rug in pattern.
Each design starts as a hand-drawn illustration and is then hand-knotted by artisans in India and Nepal, according to the source report. All nine styles are sold through Reformation’s website. Material swatches are displayed at select Reformation stores, though the report does not identify those locations.
Reformation Takes Its Style Home
The launch extends Reformation’s brand beyond apparel and into a home category, using an existing feature of its stores as the starting point. For shoppers, it offers a way to buy rugs from a design partnership they may already have encountered in Reformation retail spaces. The move also places the company in a higher-priced home furnishings category: prices begin at $1,000, and each piece is made to order.
The collection’s production method and motifs distinguish it from a simple merchandise extension. The reported combination of hand-knotted construction and hand-drawn designs connects the products to established rug-making techniques, while the imagery and palette reflect the brands’ stated design approach. The source does not provide further details on materials, dimensions or production volumes, so buyers have limited information about those aspects in the available report.
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From Store Rugs to a Collection
Before this launch, Les Éditions de Tapis rugs were part of Reformation’s retail interiors. According to the report, customers’ questions about purchasing those rugs helped lead the brands to develop pieces specifically for residential use. The collection therefore grows out of an existing collaboration rather than an unrelated licensing arrangement.
Reformation describes the move as an extension of a design language already present in its stores and clothing. The resulting rugs are not presented as direct copies of garments: the report highlights illustrated motifs, decorative borders and areas of open ground as features of the designs. The source says the collection is available online now, but does not specify an exact release date.
“His craftsmanship is unparalleled.”
— Lauren Caris Cohan, Reformation’s chief creative officer
Details Buyers Still Need
The source report does not state the collection’s exact launch date, the dimensions or materials of individual rugs, or how many pieces will be produced. It also does not list which Reformation stores display material swatches. The report identifies India and Nepal as the countries where artisans hand-knot the rugs, but does not specify which designs are made in each country or provide further production details.
Reformation and Les Éditions de Tapis are described as calling the pieces limited edition and made to order, but no edition sizes or estimated fulfillment times are given. Buyers would need to check the product listings or contact the brands for those specifics.
Online Sales and Store Swatches
The collection is available through thereformation.com, and the source report says select stores have material swatches on display. The next practical step for interested shoppers is to consult the online listings for product-specific information, including dimensions, materials and ordering details. No additional release schedule, expanded retail rollout or future home products were announced in the source material.
Key Questions
What is Reformation announcing?
Reformation has launched its first rug collection, created with French rugmaker Les Éditions de Tapis. It contains nine designs intended for residential interiors.
How much do the rugs cost?
Prices start at $1,000, according to the source report. Individual prices beyond that starting point were not provided.
Where can shoppers buy the collection?
All nine designs are available exclusively online at Reformation’s website. Material swatches are on display at select Reformation stores, but the report does not name them.
How are the rugs made?
Each rug begins as a hand-drawn design and is hand-knotted by artisans in India and Nepal, according to the report.
What remains unknown about the rugs?
The source does not provide product dimensions, specific materials, edition sizes, delivery estimates or the exact locations of stores with swatches. Shoppers should check the listings or ask the brands for those details.
Source: design-milk.com
